Get searched, get noticed.
SEO, what is it and why should you care? SEO stands for Search Engine Optimization and it refers to how easily your found during internet searches. Here we will discuss a handful of ideas to improve your ranking and to get found, because “a website without visitors is like a ship lost on a horizon” says Dr. Christopher Dayagdag.
There are many different components that lead to good SEO, the writing is one of the main things, does it contain the keywords that people are looking for? When someone types in a keyword into google, if your website features the content, they’re looking for it should come up. Of course, there are always people who have paid for Google Ad Words, and they will come up before your website does should you not have paid for the same words. Although buying Ad Words can add up quite a bit should you buy a lot, it is a very effective way to get ranked higher, and many companies have large budgets for it, because being listed at the top of Google is what we all strive for.
Using black hat tricks like keyword stuffing, which is cramming your writing piece with the same word repeatedly to get ranked higher wont work, it will be discovered by the bots and inevitably demoted. Go white hat on this one, and just write your content in a natural way.
Using AI to write your content won’t get you to the top of the search engine either, there are bots that will pick up on it, and so if you write your own original content, it is better for optimization purposes.
Furthermore, you might think about adding links to your page, websites with links tend to get ranked higher. Also make sure to check your page for broken links, as they are no good for business either.
Websites that load quickly, as in 3 seconds or less, tend to gain a higher ranking with search engines. So, you want to make sure that things like your images on the site are of an optimal size for quicker loading times. And generally, just shoot for a clutter free page, with some white space, where things can be found easily, and the useless stuff doesn’t hold up loading times.
Ensure your website is responsive, because if it’s not, you won’t be found quite so easily.
