Things to consider to project your business online, in the right light.

What’s your budget? What’s your timeline? We must consider the scope.
Know what you do and how you do it. For instance, what butters your client’s bread, and what butters your wallet? We need to know to project that to your clients.
What makes your company unique? Something that differs you from the competition and gives you an edge is always good, if you have a niche market to corner, that’s need-to-know information.
Who are your competitors? Is there anything they’re doing already that you should think about doing yourself? Any likes or dislikes about them?
Picture your ideal customer, who do you think that person might be? We must make an image and a profile for that person. You’ve got to imagine things like how old they are, what gender, their demographic, what do they like, what do they do, and what do they like about your products or services… And that’s what the meat of the site will be based on, that’s what we’re shooting for, to connect with that person.
What are your goals for the website? Do you want to educate, connect, or sell merchandise online? Do you wish to start in one place and potentially increase your scope? Things like this are important to know before a project begins so we can better understand your position and prepare for your future development.
Are you thinking about having a blog? Getting subscribers? Having an online booking system? These are all features that need to be considered during the beginning stages of the web design process. Try and figure out what you’ll need in advance, it’ll make things run much smoother.
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